Razlika između vizualnog identiteta, logotipa i brandinga (objašnjeno jednostavno)

Ako ste ikad bili u situaciji da kažete „treba mi logo“, a zapravo niste sigurni treba li vam samo znak ili nešto puno šire, niste jedini. Pojmovi logotip, vizualni identitet i branding često se koriste kao da znače isto, ali u praksi su to tri različite stvari koje zajedno čine cjelinu. U ovom tekstu objašnjavam razliku jasno i jednostavno, bez …

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